![]() ![]() When opening their second location in Cleveland’s Orange Village, Nelson and Syzdykov focused on the ‘location within the location’.Ī large open window allows customers to see directly into the lab. “We insisted on a spot caddy corner to the Whole Foods for the best visibility and parking.” Advertisement “It was more than finding the right location, it was finding the location within the location,” he says. Fast forward to today we are very successful and have opened a second location.” Incorporating their five years of experience, the new location takes the strengths of the first store to the next level with added creature comforts, a superior lab and the latest in exam-room gear.Īccording to Nelson, it took several years to find the right space. The shop was ‘too funky, futuristic and weird’ for the Midwest. ![]() “Sadly, many industry people, neighbors, competitors said we would fail. “We had built a store that could compete with the best New York, LA, London or Paris shops,” says Nelson. The goal with the second location wasn’t to duplicate the success of the first, but to build on it. Five years later, Nelson and Syzdykov opened a second location in the Pinecrest mixed-use development in Orange Village, one of Cleveland’s upscale eastern suburbs. “We asked ourselves: ‘What if Victoria’s Secret and House of Blues opened a glasses shop?’” The result was their first store in Westlake, west of downtown. Eye Candy Optical’s founders were determined to do it with flair. Of course, it’s one thing to identify a need - it’s how you go about filling it that matters. Steve Nelson, who launched Eye Candy Optical with Anton Syzdykov in Cleveland, OH, in 2013, recalls: “We couldn’t find fashionable glasses in our hometown.” They set out to change the local optical landscape by bringing a world-class eyewear shop to the city “based equally on fashion and function.” As industry outsiders, they felt they could avoid tunnel vision and preconceived notions. Like many business ideas, Eye Candy Optical was born of a need. | EMPLOYEES: 6 full-time | FACEBOOK: /EyeCandyOpticalCle | INSTAGRAM: /eyecandycle | TWITTER: /ECO_Cleveland | YELP: /biz/eye-candy-optical-beachwood | TOP BRANDS: Sospiri, Matsuda, Face à Face, Dita, Theo | BUILD OUT COST: $1.1M with equipment | ARCHITECT AND DESIGN FIRMS: Helen Rogic, ONE Interior (), and Jeff Bogart, Bogart Architecture, Inc. OWNERS: Steve Nelson and Anton Syzdykov | URL: | YEAR FOUNDED: 2012 | YEAR OPENED FEATURED LOCATION: 2018 | AREA: 2,000 sq. You can now find Eye Candy Optical at 808 North Eisenhower Drive in Beckley.3RD Place: EYE CANDY OPTICAL PINECREST | Cleveland, OH Next Level Candy Crush People told these optical biz owners that Cleveland wasn’t ready for ‘funky, futuristic and weird,’ but they proved them wrong a second time. “We look at the most fashion-forward product as well as the most effective product.” “Eye Candy Optical came to Beckley, West Virginia to offer a higher-end, higher-quality, much better quality product than what’s on the market,” says one of the owners of Eye Candy Optical, Tim Ketterman. They carry a wide selection of imported eyewear from Paris, Denmark, and places all over the board. They sell glasses for reading, distance, and multiple distances, along with custom-made sunglasses. Using the finest-quality lenses, coating, and treatments, the eyewear boutique not only brings quality but variety. The community was given the first look at what’s in store when optical science meets fashion. BECKLEY, WV (WOAY) – What began out of a need has now turned into a reality as some of the highest quality and fashionable eyewear comes to Beckley.Įye Candy Optical, the newest premier boutique celebrated its grand opening with a ribbon-cutting ceremony and an all-day open house. ![]()
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